Archive for November, 2009

Real World Sales Negotiations: Clear Channel Takes It To The Brink

Tuesday, November 17th, 2009
Image Credit Caption: Clear Channel Needed Money And It Was Going To Have To Negotiate To Get It

Clear Channel Needed Money And It Was Going To Have To Negotiate To Get It

It’s all too easy to get caught up in the theory of negotiating and sometimes we forget to take the time to look around us and see other deals that are being made – and learn from them. If we needed a recent deal to teach us a lesson, the $20 billion dollar Clear Channel private equity buy-out would be a good example — because it almost didn’t happen!

The Background Of The Clear Channel Deal

Once upon a time Clear Channel was a high-flying communications company (in the 1990′s). Their stock traded at north of $100 per share. That was then, this is now — their stock has been in the dumpster for a while now and was trading in the low $30′s.

The company decided that what needed to be done is that they needed to go private. No problem with that decision, its just that it takes a whole lotta money to buy up all of those outstanding shares of stock.

This is where various private equity firms and six different Wall Street banks came in. A deal was struck to buy the company for $24.4 billion.

A Problem Arises

When somebody is getting ready to pay a lot of money for your company, the last thing in the world that you want to have happen is to start having legal problems. That, of course, is exactly what happened: Clear Channel got sued at the same time in two different states.

This of course messed with the value of the company and that made all of the bankers very mad — it was looking like they had agreed to pay too much for the company.

Things got so bad that when Clear Channel’s executives placed calls to the six bankers on the deal, only one of them called back. One of the reasons that the others didn’t call back was that they were afraid that the conversation could get introduced into court proceedings. People who worked on the deal said that the hatred (their word, not mine) got so bad that it was almost palpable.

Negotiation Comes To The Rescue

So how did Clear Channel and the bankers resolve their impasse? Negotiation of course (this blog is called The Accidental Negotiator after all!). How did they do this?

  • Egos Away!: Everyone involved took a step back and put their egos away for at least awhile (we are after all talking about Wall Street folks here).
  • 2nd Look: Next they took a second look at the deal that was on the table and started to get clinical about how they were going to go about doing the financing.
  • Mistrust: The banks had been reading the body language of the private-equity firms as saying that they didn’t want to do a deal anymore (at least at the price that had been agreed to originally).
  • Red Herrings: The banks started to make demands regarding the length of time that Clear Channel would be allowed to take a revolving loan and other items that had nothing to do with the price of the deal. These were all just a smoke screen.

In the end, it all got negotiated. The private-equity firms got the revolving credit from the banks that they believed they needed to make the company a success. The banks got a higher spread on the deal and ended up taking on less debt than they had originally signed up for.

What All Of This Means For You

Each of us ends up negotiating every day. It can be easy to get caught up in our own little world and forget to keep our eyes open so that we can see others who are also involved in the negotiation game. It is from them that often we can learn the most.

Clear Channel thought that they had a deal all wrapped up to sell themselves to willing buyers until the credit crunch came along. When the environment changed, along with a couple of lawsuits, the other partners in the deal wanted to make changes.

What started off very badly — anger and resentment were in ample supply, ended up with a new deal getting negotiated. What’s key for us to take away from this event is that having the ability to step back from an emotional deal, focus on what’s really at stake, and then find the courage to move forward is the mark of a great negotiator.

Click here to get automatic updates when The Accidental Negotiator Blog is updated.

What We’ll Be Talking About Next Time

The next time that you are facing a situation that will require a sales negotiation, I’d like to ask you to stop for a moment and consider one important question: should you go it alone or should you bring others from your side along with you?

10 Ways To Quickly Boost Your Power In ANY Negotiation

Tuesday, November 10th, 2009
Image Credit In A Negotiation, Power Is What We All Want To Have The Most Of...

In A Negotiation, Power Is What We All Want To Have The Most Of...

At the end of the day, negotiating is all about power , who has it, who wants it, and what to do with it. You can read every book out there, you can attend every training class offered, you can even do your own field research, but ultimately what you will be trying to find out is how you can boost your power when you are in a negotiation.

I’ve got some great news for you , you don’t have to do all of that reading, attend all of those classes, or even do any field research. I’ve pulled together the top 10 ways that you can boost your negotiating power. Without any further ado, here they are:

  1. Set the stage to get a “yes” answer: This one is pretty simple , if you make the negotiating environment a positive one you are more likely to get the other side to agree to your proposals. This means that you need to provide plenty of food and drink and you need to take the time to get to know the other side on a personal level.
  2. Take Many Notes: : there is a whole lot of talking going on when you are negotiating and things can get confusing, pretty quickly. The great negotiators are always easy to recognize , they are the ones who are taking lots of notes. This is how they can remember who has made what concessions.
  3. How You Look Matters: : when you are negotiating, you need to dress as though you were at least two, maybe three, levels higher in the company than you really are. The way that you look is the way that the other side of the table will treat you.
  4. More Is Better: : never enter a negotiation by yourself. Make sure that there is always someone else on your side of the table. An extra set of ears, eyes, and notes can only help you do better.
  5. Bring Proof: : Often during a negotiation you will take a position and the other side will challenge you to change your mind in order to make a deal happen. If you have brought along published rules, regulations, or statistics than you can easily defend your position and the other side will have to leave this issue alone.
  6. Practice, Practice, Practice: : Always take the time to practice what you are going to say and how you are going to react the day before the negotiation starts. This is what the pros do.
  7. Keep Your Options Open: : don’t go into a negotiation thinking that you have to have this deal. Instead, do your homework before the negotiation starts and make sure that you know what other options you have.
  8. It’s Not Over Until The MOU Is Signed: : when the negotiations have finished, make sure that you are the one who writes up the final agreement , this is the most powerful role in the whole process.
  9. Keep Your Mouth Shut: : the more you say, the more ammunition the other side has to use against you. Make sure that you say as little as possible and your power will stay strong.
  10. Always Be Ready To Walk Away: : … and ready to come back to the table. The ability to get up and walk away from the negotiating table is a powerful tool. However, don’t be foolish , always come back and see if you can find a way to make more progress.

What All Of This Means For You

Power is a tricky thing in the best of circumstances. During a negotiation, it is even more challenging to deal with. Since it can’t be seen or measured, all too often negotiators decide that there is nothing that they can do about it , you either have it or you don’t.

It turns out that this is not correct, negotiating power is something that the great sales negotiators know how to grow and cultivate. There is no one thing that you can do to build up your negotiating power, rather there are a lot of little things that you can do.

Print out this list and bring it along with you the next time that you start a negotiation. Review it the night before the negotiations start and then put it somewhere where you can easily see it during the negotiations. You’ll be amazed at just how much power you find that you have after all.

What is the one thing that you believe that you need to do to boost your power in your next negotiation?

Click here to get automatic updates when The Accidental Negotiator Blog is updated.

What We’ll Be Talking About Next Time

It’s all too easy to get caught up in the theory of negotiating and sometimes we forget to take the time to look around us and see other deals that are being made – and learn from them. If we needed a recent deal to teach us a lesson, the $20 billion dollar Clear Channel private equity buy-out would be a good example — because it almost didn’t happen!

5 Ways The Great Sales Negotiators Build Super Bargaining Power

Tuesday, November 3rd, 2009
Image Credit How You Dress Can Impact Your Bargaining Power...

How You Dress Can Impact Your Bargaining Power...

Having some bargaining power when you are involved in a sales negotiation is a good thing. Have super bargaining power is much, much better. Most of us do a few things to prepare for a negotiating session, but are we doing enough? The answer in most cases is no. Let me tell you what you can do to fix this…

The following tips for how to gain more power for your side of the table during a negotiation come from the professional negotiators who do this for a full time living and who have been doing it for many years. Read on and learn from their experiences.

Prepare To Hear A “Yes”

All too often as sales negotiators we can spend all of our time focused on the deal being negotiated. Since any agreement that we’ll be able to reach will be between two people, we need to spend some time focusing on making the other side of the table comfortable enough to say “yes”.

This has nothing to do with what’s being negotiated and has everything to do with the negotiating environment: is there plenty of food and drink? Have you taken the time to get to personally know the other side of the table? These things may seem small, but they can play a big role in making the other side more comfortable in saying “yes” to you.

Take Many Notes

If you’ve ever seen an expert negotiator working, you’ve seen a pen in their hand and a notepad in front of them. The reason for this is because they know that one of the unspoken secrets to doing a good job of negotiating is simply remembering what has already been discussed. Writing everything down will allow you to remember what concessions have been made by both sides and will allow you to move forward instead of just spending time chasing your tail.

Dress Appropriately

One point that is easily overlooked by most negotiators we prepare for a negotiation session, but not by the great negotiators, is that how we look will play a big role in determining how much power the other side will be willing to give us. Normally this means that we should try to dress like the people who are two or three levels higher in our organization than we are. However, if you are trying to convince the other side that your funding is limited, then “dressing down” would send the appropriate message.

Bring A Friend

Being the only person on your side of the table can not only be lonely, it can also be dangerous. Having another set of eyes and ears is invaluable in collecting information about how the other side is reacting and how things are going. Negotiations can move so fast at times that there is no way that a single person can stay on top of everything that is going on.

Fortify Yourself With Published Material

This is almost a variation of the “defer to a higher authority” tactic, but if you have well accepted external material that you can refer to during the negotiation, then issues that pop up can be quickly resolved (hopefully in your favor).

What All Of This Means For You

The difference between a good negotiator and a great negotiator is not that the great negotiators have access to some secret powers. Instead, it comes down to the simple fact that through experience they’ve learned lots of small details that when taken together serve to strengthen their bargaining position.

What this means for you is that you can move from being a good sales negotiator to being a great sales negotiator simply by taking the time to learn what these details are. Once you’ve mastered them, you’ll be that much closer to being unstoppable!

What is the one thing that you could do that would have the greatest impact on your bargaining power during your next negotiation?
Click here to get automatic updates when The Accidental Negotiator Blog is updated.

What We’ll Be Talking About Next Time

At the end of the day, negotiating is all about power , who has it, who wants it, and what to do with it. You can read every book out there, you can attend every training class offered, you can even do your own field research, but ultimately what you will be trying to find out is how you can boost your power when you are in a negotiation.